02 Mar 2017
Bricks and mortar stores important for further growth
The Little Green Bag was founded in 2009 and is a popular and innovative online store for trendy bags, jewellery and accessories from top brands like Cowboysbag, Secrid, Castelijn & Beerens and MYOMY. By choosing Utrecht, The Little Green Bag provides a large part of its online shoppers also an additional physical store.
The Little Green Bag acts according to the omni-channel principle, where the physical store is seen as an extension of the store and vice versa. A good example of a good combination of online shopping and inner city shopping.
JB Retail advised Bouwinvest in this transaction in collaboration with Colliers International Asset Services Retail BV